Designer Logos

Luis Vuitton Logo

Louis Vuitton Mallettier, usually shortened to LV is a French leather goods and luxury fashion brand and company, one of the main divisions of LVMH, the world's largest luxury goods conglomerate. The Luis Vuitton logo was first introduced in 1896 and it has been synonymous with luxury ever since. The famous signature Monogram Canvas was created as a way to prevent counterfeiting. Ironically, the brand is known today as one of the most heavily counterfeited in fashion history, with just over 1% of the items in circulation considered authentic.The company's graphic symbols, such as flowers and quatrefoils (as well as the LV monogram), were based on the trend of using Oriental and Japanese designs in the mid-Nineteenth Century.In 2001, the new Art Director of Louis Vuitton, Marc Jacobs decided to invite nine designers, architects and artists to add their own visionary approach to the brand. Collaborations included Takashi Murakami's cherry blossom design and Stephen Sprouse's graffitied logo. The “Icons” exhibition unpacked itself at the dedicated gallery space in the Louis Vuitton flagship store in Paris. In today's world, Louis Vuitton brings up thoughts of the extravagant, posh lifestyle of the socialites and celebrities who carry bags and purses emblazoned with the Louis Vuitton logo design.

The famous fashion house of Gucci was founded in Florence, Italy in 1921. It is the biggest selling Italian brand in the world, operating 425 stores worldwide as well as selling designer items through franchises and department stores. It was not until around the 1960s that the famous GG Gucci logo came into being.

Although some claim that Coco Chanel created this logo herself in 1925, others dispute this and say the logo was created for her. One thing is for certain; this logo for The House of Chanel is striking, yet classy and timeless.
It is a simple black and white design with the double “C’s” that interlock one another back to back and boldly stand for the initials of Coco Chanel as well as this iconic brand name. Because it is strictly a letterform mark using the two sans serif “C’s”, the logo relates a brand message of class and simplicity. It emanates the elegance and understated strength and resilience of the female within a harsh world. The Chanel logo has helped propel the Parisian haute couture fashion house into a household name, enjoyed by the rich and famous and now sought out by the masses in the form of counterfeits.