The Coca-Cola script was designed by an amateur, Frank Robinson, the fledgling company's bookkeeper. He devised both the Spencerian script and the brilliantly concise words beneath: "Delicious and Refreshing." The bottle is among the most recognizable icons in the world, a design that has come to symbolize the youthful exuberance of America. Countless variations have been released over the decades, but the enduring classic is the curved vessel designed by the Root Glass Company of Terre Haute, Indiana, and introduced in 1915.
Arguably one of the most famous name brands in the world, partly due to the intense marketing orchestrated by Coca-cola. The design is simple, there is no image incorporated into the design, the design is carried mainly on the basis of lettering
Posted by Rosemary Gordon
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