The Brief

Creative Multimedia
Multimedia Tools and Techniques
Logo Project

Aim
The aim of the project is to create an original visual identity for the “All of Us’ event held at DkIT.

Brief
Your group is to research, develop and create three unique final designs, which communicate the ethos of the ‘All of Us” event. The logo should convey the multicultural diversity the event wants to promote. You will design a selection of printed material and example online solutions. Your final solutions will need to work at a variety of sizes and be able to be photocopied. Your group will present three finished concepts to the clients during a 15 minute presentation. You will work up your final ideas in Illustrator making sure the file is saved in the ai. file format.

Deliverables
• Work in A4 art pad (per group member):
- Research showing existing logos and imagery for ideas. Two A4 pages, 6 images per page with reasons for choices.*
- 20 thumbnail drawings, numbered.

• Work for blog (per group member):
- The blog is to disseminate individual’s research and development within the group and the class.
- Research showing existing logos and imagery for ideas. 24 images with reasons for choices.*
- 20 thumbnail drawings, numbered.
- Each member of the group is to clearly show what material they have submitted.


• Printed work as follows: To be printed and mounted.
- Headed A4 paper – 295mm X 210mm. Content to be included: address of company; telephone number; email (info@company); web address; and Facebook address**.

- Compliment slip – 100mm x 210 mm. Content to be included: “With compliments”; address of company; telephone number; email (info@company); web address; and Facebook address**.

- Business Card – 89mm x 51mm. Content to included: client’s name; email address; address of company; telephone number; mobile number; web address.

• Digital work as follows:
- Mock-up of Facebook account with new identity**.
- All Illustrator files.

Submission dates
Research (5%) 4th of Feb
Thumbnails (5%) 11th of Feb
Peer Assessment 18th of Feb
Blog (5%) 25th of Feb
Printed material (10%) 25th of Feb

*This is a suggested amount of work for successful engagement with the project.
** This project does not have a Facebook account but for the purposes of this project I would like you mock-up a fictional Facebook page for the event.


fiachra.ocuinneagain@dkit.ie

Posted by Shane