Saul Bass (May 8, 1920 – April 25, 1996) was an American graphic designer and filmmaker, but he is best known for his design on animated motion picture title sequences. He designed the sixth AT&T Bell System logo. He also designed AT&T's "globe" logo after the breakup of the Bell System. Bass also designed Continental Airlines' 1968 "jetstream" logo which became the most recognized airline industry logo of the 1970s.